-In opposition of media accurately portraying women---women are often exploited (tabloids, gossip)
-Media directing attention towards negative/discrediting women for personal lives and choices as oppose to accrediting them for their accomplishments
-Advertising prevaricates the gender-identity role of women (Comparison Women)
-Understandable that ads want to use the femininity of a woman and associate them with certain "womanly" characteristics but...(Comparison Women)
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